ABOUT NOVII
Science-to-Market Strategy
Good science reaches the market through well informed decisions. Novii works with you on the decisions in between – the ones that determine which opportunities deserve your time and resources, which require reshaping and what should be stopped. We blend scientific rigor with commercial pragmatism, grounded in innovation strategy, scientific affairs, and business development from inside the industry.
We bring senior, independent perspective to a white-space opportunity, a stalled program, or a pipeline decision and offer fractional leadership to guide what follows.
Innovation happens between people and across disciplines, which is why we work collaboratively by design.
The science tells you what's possible. The market tells you what sells. Neither alone tells you what to do.
Where We Work
Nutraceuticals
Consumer Health
Functional Nutrition
Omega-3 & Lipids
Probiotics & Biotics
Botanicals & Natural Health Products
Emerging Ingredient Tech
WHERE WE COME IN
Four ways in: from a single question to owning the agenda.
01
Opportunity Evaluation
An opportunity on the table that no one has mapped or analyzed across both the science and the commercial context.
02
Innovation Strategy & Leadership
When the plan is not clear and there are more opportunities than the organization can pursue, and no agreed basis for choosing across functions.
03
Scientific Translation & Go-to-Market
When your science needs disciplined positioning for the market, and both sellers and buyers need clarity on what it means and why it matters.
04
Partnerships & Ecosystem Development
Research, co-development, in-licensing, backed by a long-standing network across North America and Europe.
"Collecting information is the easy part. Reading it together is the work."
A Focused Engagement - Start here.
A focus engagement brings senior, independent judgment to a white-space opportunity, a pipeline decision, or a stalled program.
Most engagements start the same way: more opportunities than the organization can fund.
The science and commercial context assessed together, the reasoning worked through with you. You end with an executive summary that carries to your stakeholders. The decision stays yours.
Advisory or Fractional Engagement - Grow into this.
Puts an owner on the work, or a senior perspective alongside it.
Advisory: a standing read on the innovation agenda, a sounding board on decisions as they arise, without adding headcount.
Fractional: an initiative you lack the capacity to run, or the leadership function you're building toward and aren't ready to hire.
How we work together:
PARTNERSHIPS
We work together with consumer health leaders and innovators building products they believe in.
Innovation happens between people and between disciplines, which is why we are collaborative by design. Our work is science-led and data informed, with a focus on North American and European markets.
FOUNDER & CEO
Theresa Jahn
Novii was founded on a single throughline: turning scientific capability into commercial strategy that is good for both the business and the people it serves. The perspective comes from over fifteen years spent crossing the gap - from research and practice toward the market, through leadership in innovation, scientific affairs, R&D, and business development at Nature's Way, a global natural health product company. Work includes claims-backed product platforms, new channel builds from professional to mass, and research and innovation partnerships across a global ecosystem. Both sides of the work with a commitment to the people it serves.
Industry Roles
Nutrition Capital Network
Selection Committee (Current)
Women in Nutraceuticals
Science Committee (Current)
GOED Science Committee
Chair • 2023-2025
Reach & Channel Experience
North America
Europe
Professional Channel
Mass Channel
GET IN TOUCH
The next step is the conversation.
Whether you're shaping a pipeline that needs to translate to the consumer, weighing an emerging opportunity, or deciding which opportunities deserve your resources.